info@musicqubed.com

MusicQubed: Designed for mobile network integration

WE GET IT
Mobile music services can enable differentiation, drive revenue, retention and acquisition on your network

Obstacles can be significant:

  • Inefficient network usage and scalability
  • Awkward customer price points
  • Poor licencing and billing models
  • A poor user-experience for an audience used to an immersive mobile experience
UNLOCKING MOBILE MUSIC VALUE
MusicQubed has better solutions for mobile music challenges

Mobile music can:

  • Be designed for the operator network
  • Provide great value for end-users
  • Deliver revenue share to all partners across mainstream and niche markets
  • Increase operator revenue through inituitive CRM and customer insight
THE MUSICQUBED SOLUTION
The only mass market mobile solution, specifically built around the mobile network operator

MusicQubed offers:

  • An established licensing model targeting casual, lean back, mass market users
  • Ultra efficient non-streaming, tethered download model
  • Simple to use, white label app that delivers music in an engaging magazine style
  • A coherent revenue model that provides revenue, retention and acquisition
“Strategies must focus on signing up casual music users. Music fanatics should not be the target of bundled services. These users will find music streaming services of their own accord. Any bundled offering should take aim at the type of casual users that operators have in spades, but who are not on the radar of any music streaming service.”
INFORMA TELECOMS & MEDIA - July 2012

Mobile music for the mass market

Demand for music is vast and research shows that the mainstream market remains largely underserved and under-monetised.

Why mobile music hasn’t been a bigger hit:

  • Cost inefficiency and complexity of IP billing and network charges
  • Rights management is complex across even single territories
  • Difficult to establish a flexible model that spans both mass and niche markets
  • Challenges of bringing network operators, handset manufacturers, content owners and leading brands together
  • Music, on its own, is not enough to engage the end-user

MusicQubed: Benefits for mobile network operators

Easy to manage

  • Established licensing to push full access to premium content ahead of other mobile services
  • Fully managed white label product with complete network integration
  • A bespoke music product that works in harmony with existing services
End-user benefits

  • Charts and playlists to suit wide-ranging tastes and demographics
  • A simple to use consumer app that stores content and updates automatically
  • Broad mass market appeal with multi-platform reach
  • Offline use for added customer satisfaction
  • Premium quality sound using Dolby audio codec
Opening paths to revenue

  • Unlocks mobile spend by reaching far beyond pop charts, with multi-genre appeal across diverse age groups
  • Incorporates ticketing and merchandising through fulfilment partners
  • New revenue streams especially for the iPhone platform
  • Competitive, low price point with a cost effective service all
Manage your mobile music customers

  • Drives habit forming, regular activity to encourage loyalty
  • Rewards loyal customers and develops enhanced referral schemes
  • Analysis suite to enable and support many additional revenue streams
  • Social media engagement driving the ability to directly message users
Future facing

  • Scalable product that can grow with demands for evolving handsets, tablet devices, video and more
  • On-going product enhancement to continually surprise and delight users to further build brand loyalty and differentiation
Network efficiency

  • Effective use of off peak data periods for downloads
  • Low file size of just 1MB